Oct 19, 2020
Dallas, it’s Heim time.
The first Heim Barbecue in Dallas opened Oct. 22 at 11 a.m. on Mockingbird Lane, near Dallas Love Field airport. The new Dallas restaurant marks Travis and Emma Heim’s first restaurant outside of their home city of Fort Worth — and it’s a significant step in the expansion of their barbecue business in North Texas.
“We’ve had a lot of customers who would drive from Dallas,” Travis Heim says. After fielding questions from loyal customers for years, they signed a lease in Dallas in early 2020.
The Heims started smoking briskets in a barbecue trailer in Fort Worth in 2015. In five whirlwind years, they’ve opened three restaurants and were named one of the top 50 barbecue joints by Texas Monthly. They even sell their barbecue sauce at Buc-ee’s now.
Heim is known for its bacon burnt ends, which are little slabs of pork belly, caramelized and smoked. They’re barbecue candy, and if you’re the religious kind, they’re a little bite of heaven. You might just feel like you’re going to church in this house of smoked meat in Dallas, with Heim’s high ceilings giving off some serious cathedral vibes.
Because of the location near the airport and the medical district, the Heims expected to serve hospital workers, businesspeople, local smoked meat fanatics, and travelers grabbing a drink and some barbecue on a layover. Heim will sell breakfast tacos — and will make the tortillas in-house. It has a no-fuss full bar selling cocktails, beer and wine.
Travis Heim says they’ve worked to ensure that Heim doesn’t sell out of meat and that the line doesn’t get too long. Those two problems plague barbecue joints across Texas. And loyal Heim fans have waited plenty long, too.
They built a new smokehouse onto the back corner of the Dallas restaurant, and two Oyler pits can smoke nearly 200 briskets, if needed. The kitchen staff cooks ribs and bacon burnt ends three or four times a day as they run low.
Heim’s meat plates let customers try brisket, pulled pork, sausage or bacon burnt ends with sides like twice-baked potato salad, collard greens or beer-battered onion rings.
Unlike its competitors, Heim has a large and creative menu. It sells hamburgers, loaded potato skins and even corn dogs. Heim’s Big Cat sandwich is the stuff Instagram likes are made of: It’s a half pound of brisket topped with green chile mac and cheese served on a jalapeño cheddar bun. Go big and top it with bacon burnt ends.
What? It’s not like you’re dieting here.
The restaurant takes over the former Mockingbird Diner space. The Heims signed the lease before COVID-19 became a worry, then forged ahead as the pandemic stomped on sales. Their existing restaurants have been down as much as 70% from last year’s sales figures.
The restaurant has a dedicated to-go area and will also sell barbecue via curbside and delivery. For those who want to eat outdoors, the patio has plenty of picnic tables.
The Heims say they’re thankful for their loyal following, especially during the pandemic.
“People have really shown love,” Emma Heim says.
Heim Barbecue opens at 3130 W. Mockingbird Lane, Dallas, on Oct. 22, 2020.
The Fabuloso lives up to its name – it is fabulous! In a short time, this unit has become the most popular J&R rotisserie. It can be manufactured in a flat top design and is also available in an arched top version.
The Fabuloso can have a stainless steel accented front with scalloped front side pillars, or a red or black epoxy-coated front exterior. Some customers add a brilliant tile to the front to accent or match their decor. It can have a single opening or it can be ordered with two openings so the rotisserie can be loaded and unloaded from the kitchen, leaving a clear view from the restaurant of the succulent meats turning slowly over the aromatic and dramatic fire.
Infrared gas generators beam down on the delicious meats from above, enhancing the rosy glow from the flickering fire. A planetary gear system keeps the spits turning constantly, ensuring an evenly cooked, moist product. The Fabuloso will be the focal point of any restaurant!
For more product specifications and information on customizing this unit for a specific restaurant setting, click here.
Unmatched flavor and texture- the wood fire not only creates the warm ambience that diners love but adds incredible flavor to the rotisserie foods. Standard units have no doors to hinder customer view. This open design creates meats that are unbelievably moist inside with the highly prized crisp outside texture.
Heavy duty construction- built to last!
Efficient! High temperature refractory-lined fire chamber-insulated throughout-this unit is not only fuel efficient, but safe. Infrared gas burners for fast cooking while retaining moisture.
High capacity. Easy to load and unload.
Huge selection of exterior finishes to match your decor or to create a stunning focal point in your restaurant.
Easy to clean- includes a built-in drip pan featuring a sloped bottom, strainer-equipped drain valve, directed water spray nozzles, and stainless steel interior.
Log lighter burner below wood fuel for fast and easy fire starting.
Planetary gear design. This innovative chain drive design makes each spit turn independently while the entire rotisserie array revolves as well. This cooks the meat evenly while allowing the natural juices to baste the outside of the meat.
|Standard Fabuloso||48” W X 54” D X 78” H||Choice of Angle or Hex|
(two sets included)
|120V/1.6A||200,000 BTU’s||1/2 inch NPT|
*Custom Units are available